Siddharth Yadav, vice president at MRS Hospitality, which owns and operates Suryagarh in Jaisalmer, Narendra Bhawan in Bikaner, and Mary Budden Estate in Binsar, Uttarakhand, believes the boutique hotel experience is a medium to showcase a love for and fascination with distinct landscapes, people and extraordinary stories. "Through us, our guests engage with our worlds in intimate ways—which we believe sets them on incredible personal journeys. For us, hosting a guest isn't just about ensuring they have clean sheets and food; it's about building recall, introducing them to a way of living far removed from what they consider the normal way of life while also learning about their reasons for choosing the property and keeping in mind their specific quirks so that when they visit a second or third time, we know what they expect of us," he says.